Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.
He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. Pierre also regularly blogs about his passions: parasols, catering, marketing, positive psychology.
The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers. In 2007 Unizo nominated him as Creative Entrepreneur.
Pierre studied Latin & Science at the Sint-Lodewijks college in Bruges (Belgium). He holds a Master's degree in Political Science and graduated with great distinction from the University of Ghent (now Vlerick Business School) with a special degree in Marketing.
He is happily married and father of 3 children.
In his spare time Pierre reads several books every month, mainly about positive psychology and marketing. He travels passionately and supports the local football team Club Brugge.
The hospitality industry has been hit hard during the COVID-19 pandemic. Still, 92% of the businesses with an outdoor terrace expect to survive the crisis. Striking figures that we obtained from our market research among businesses in Belgium and France. What’s in this article? Market research questions how the catering industry experiences COVID-19Looking to the future with hopeBusinesses with outdoor terraces do noticeably betterFirst call to government: help the hospitality industry, allow more terracesHospitality industry still mainly active for customer…
Is this way of working for hotels what take-away means for restaurants? Never before has the hospitality industry had to endure such a hard time. No management book offers solutions for this. But as entrepreneurs, we cannot just stand by. We have to move forward. As a parasol coach, I come to very different places and see how hotel owners see and create opportunities. They achieve extra turnover where others see no way forward. I would like to provide you…
"Pick the right parasol (and your terrace will be packed)"
25 years of experience of Pierre Christiaens bundled in 50 valuable parasol tips for the hospitality industry.
Download now temporarily your free digital copy.