Creating Parasols for Professionals

Biography Pierre Christiaens

Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.

He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. Pierre also regularly blogs about his passions: parasols, catering, marketing, positive psychology.

The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers. In 2007 Unizo nominated him as Creative Entrepreneur.

Pierre studied Latin & Science at the Sint-Lodewijks college in Bruges (Belgium). He holds a Master's degree in Political Science and graduated with great distinction from the University of Ghent (now Vlerick Business School) with a special degree in Marketing.

He is happily married and father of 3 children.

In his spare time Pierre reads several books every month, mainly about positive psychology and marketing. He travels passionately and supports the local football team Club Brugge.


Pierre Christiaens
Contact me: christiaens @

A hotel cannot do without a nice lounge area with garden umbrella

By Pierre Christiaens | 8 July 2014

A lounge is a place that is designed to unwind. Likewise, hotel owners want nothing more than to offer their guests an optimal stay. You can arrange a nice place where guests can relax in the outdoor areas of your hotel. There are plenty of opportunities to turn these places into something beautiful. How to create a place that feels like home under the parasols in the lounge garden? You can decorate part of your garden or patio as a…


By Pierre Christiaens | 3 January 2014

The book Belgium’s Best Design has recently been published. It covers also the Gulliver parasol by Davy Grosemans (and by Sywawa). We are proud to be listed among famous designers such as Delvaux, Victor Horta, Xaveir Lust, Studio Job, Henry van de Velde, Maarten Van Severen and many others.

Book 50 tips

"Pick the right parasol (and your terrace will be packed)"

25 years of experience of Pierre Christiaens bundled in 50 valuable parasol tips for the hospitality industry.

Download now temporarily your free digital copy.